West Bend Christmas Parade

This beloved holiday tradition brings the community together for a festive evening in downtown West Bend. The parade features the theme "Santa's Helpers" and draws thousands of families eager to celebrate the start of the Christmas season. As Wisconsin's oldest continuous Christmas parade, this event has been a cherished part of the community since 1952, and this year marks its 73rd celebration. Best of all, admission is completely free. Kids can participate in a special postal tradition by bringing letters addressed to Santa—postal workers will collect them right along the parade route to send to the North Pole. Whether you're a longtime attendee or experiencing this classic event for the first time, it's a wonderful way for families to gather together and enjoy the holiday spirit on Main Street.